The People Alchemist Edit: it is cool to be kind; love is viral

World Kindness Day is here: spread the love... It was first launched in 1998 by The World Kindness Movement, an organisation formed at a 1997 Tokyo conference of like-minded kindness organisations worldwide. The World Kindness Movement, which currently has 28 nations involved, and W.K. Day have a mission to create a kinder world by inspiring individuals and nations towards greater kindness. #MakeKindnesstheNorm. There are many ways that this can be put into action. And not just on this day but every day. A smile to a stranger, helping your neighbour with their bags. Or a coffee to someone who desperately needs it. Small things, not because you want something back, but just because...

Today the team at Browns Fashion did just that, starting with their team/s and taking it into the outside world. A single flower stems and bulbs to give to strangers, spreading the world and making people smile, all under their #cooltobekind mantra—nothing to do with fashion. A-W-E-S-O-M-E. Kindness is viral; spread the love..... and the love will come back to you at some point multiplied, like a giant cosmic boomerang. Try it, and you'll see.

#WorldKindnessDay #MakeKindnesstheNorm