When everything changes

When Everything Around You Changes, Change Is The Only Way Forward. Innovation Is The Key To Business Survival, Never More So Than Now

Laura Mariani

thepeoplealchemist edit: change & transformation - business and lifestyle experimentation for #TheWomanAlchemist - When everything around you changes

When everything around you changes, change is the only way forward. Change and innovation are key to business survival and longevity, especially for SMEs/solopreneurs. Nevermore so than now. Small businesses that change direction/innovate and find new revenue streams are more likely to survive tough times. SMEs are in a unique position to be able to flex and pivot easier than big corporations. Yes, big organizations have big budgets that give them breathing space in times of trouble. However, it is also kind of like turning around the Titanic - not that quick and easy. Using the creative entrepreneurial genius to react, respond and re-plan whilst adjusting budgets and forecasts for the unknown market allows SMEs to pivot and quickly move when things are not going that great. This is especially true if they are "in love' with their customers (and listen to them) and not with their products. To summarise: innovation + flexibility + customer first = thriving in any (uncertain) time. And if there is one thing that 2020 and the Covid pandemic have demonstrated, the ability to operate digitally is a MUST. How innovative and flexible are you and your company? are you really "in love" with your customers?

Food for thought ...

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.

Laura Mariani Best Selling Author, Content Creator and Change & Transformation Expert

Hi there, I hope you enjoyed this post. Please do provide me with feedback.

I want to hear ‘the good, the bad and the ugly’. If you disagree with me or want to provide a different perspective, leave a comment. Tell me what’s on your mind.

Do remember though to be respectful and kind – we can agree to disagree, no need to be nasty. Thank you.


Laura xxx

Disclosure of Material Connection: Some of the links in my posts are ‘affiliate links‘. This means that if you click on the link and purchase the item, I will receive an affiliate commission, for example as an Amazon Associate I earn from qualifying purchases. This is at no extra cost to you. Regardless, I only recommend products or services I use personally and absolutely would recommend to my readers.