It's Tech Tuesday: 5 Easy Ways To Maximise Your E-Commerce Site's Selling Power, Your Window To The World - Business Tips For #TheWomanAlchemist #FemaleFounders
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ThePeopleAlchemist Edit: Business & Lifestyle Experimentation for #TheWomanAlchemist #SmashYourCeiling #TechTuesday
It's Tech Tuesday: 5 Easy Ways To Maximise Your E-Commerce Site's Selling Power. Your Window To The World . Business Tips For #TheWomanAlchemist #FemaleFounders. Ok, you start your business and you know that, whatever business/sector you are in, you need a website. And one that can sell to customers anywhere, anytime. So you set up your 'retail website' to sell products and/or services, but the question is: have you optimised it for this specific task? The point is not just having the facility to process payments but to maximise revenue. Plus connect with your customers so they become loyal 'followers'.Here are 5 simple but crucial steps to optimise your site's selling power:
- The Hosting - transactions need to be simple, secure and fast. For this, you need strong site hosting
- The Safety - an SSL certificate to show your site is 'safe to shop' makes the customer more likely to trust your business and buy from you
- The Tone Of Voice - the keyword is a consistent tone of voice to provide and consistent experience all the way throughout from Home Page to Checkout
- The Descriptions - the customer needs to know what they are buying - they can't touch the products but they can sure have the information necessary to make them feel they are buying the right one
- The Call To Action - don't assume the products are so awesome that people will buy them: nudge, incentivise for multiple orders, new customers, returning customers etc. etc.. NUDGE. Maximise your E-commerce.