Identity Coaching
A direct, practical way to work on identity in real time
I’m the author of multiple non-fiction and bilingual fiction books exploring identity, self-image, and transformation — including the STOP IT! series and the Unlock Ignite Transform bilingual editions.
Before becoming a full-time author, I spent over fifteen years working in global change and transformation roles as a Senior HR Director across FMCG, retail, media, pharma, energy, and technology.
That work shaped my perspective.
Systems rarely fail because strategies are wrong. They fail because people are still operating from the identity that once gave them value.
In other words, they are asked to act differently while still seeing themselves the same way. That tension is where change breaks down.
The idea behind this work
Everything I do is built around one simple observation:
Identity determines behaviour.
The way we see ourselves influences:
• how we lead
• the careers we pursue
• how we navigate change
• even how we speak a language.
Most change efforts focus on behaviour first. But behaviour naturally follows identity. My books explore the dynamic.
My coaching is one way to apply it directly.
What This Is
This is not traditional coaching.
I do not offer motivational sessions, personality analysis, or structured programmes.
What I offer is direct identity work.
When identity shifts, behaviour follows naturally. Decisions become clearer. Opportunities that once felt uncomfortable start to feel normal.
The work is simple but confronting: we look at the identity you are currently operating from, and the one required for the next version of your life or work.
Why This Format Is Different
Most coaching happens once a week on a call. But identity rarely reveals itself during scheduled conversations. It shows up in everyday situations:
- hesitation before speaking up
- reactions to feedback
- decisions you avoid making
- opportunities you talk yourself out of.
That is why this work happens through written conversations on WhatsApp throughout the day. Instead of a fixed call where everything has to fit into 30 minutes, this format allows the conversation to unfold throughout the day as situations actually happen.
When something happens, you write.
We look at the reaction and the identity behind it.
Instead of analysing your life in theory, we observe it as it unfolds.
Who This Is For
This work tends to attract people who:
- are navigating change in career, leadership, or life
- recognise patterns they want to move beyond
- are comfortable with direct and honest conversations.
If you are looking for reassurance, motivation, or someone to validate your current thinking, this will not be the right fit.
The Coaching Options
24-Hour Identity Coaching
A short and focused intervention.
This option works well if you are navigating a specific decision, opportunity, or challenge and want an external mirror to help you see what is really happening beneath the surface.
Format
24 hours of WhatsApp messaging
Click Here for the 24 Hour Message Coaching ONLY
7-Day Identity Coaching
A deeper exploration over the course of a week.
This format allows enough time to notice patterns in behaviour, reactions, and decision-making.
We start identifying the identity that has been shaping those patterns and where it may be limiting your next move.
Format
7 days of WhatsApp messaging
Click Here for the 7 Days Messaging ONLY
30-Day Identity Coaching
A full immersion.
Over thirty days, identity patterns become very visible: habits, reactions, self-talk, and assumptions that influence how you move through the world.
In addition to written conversations, this option includes four private 30-minute calls (no video).
Format
30 days messaging + four calls
If you are unsure which option is right for you, start with the 24-hour Identity Coaching. Many clients use it as a first step before deciding whether to continue for a week or a full month.
A Few Practical Notes
• There are no payment plans. Once your payment is received, we start
• Once the coaching period begins, it runs continuously
• Days cannot be paused or saved for later
All conversations take place via WhatsApp messaging so you can write whenever something comes up — during work, while travelling, or at home.
I work with clients across different time zones. If you are not in the same time zone as me, I will make sure you still receive thoughtful responses and continuity in the conversation throughout the day.
Messaging support runs throughout the day. I typically reply within a few hours depending on time zone and workload.
Final Thought
Most people try to change behaviour first.
But behaviour always returns to whatever identity feels familiar.
When identity shifts, behaviour changes naturally. Because who you think you are changes everything.
I look forward to meeting you soon! Thank you!
Laura x
Disclaimer
Coaching services provided by Laura Mariani are for educational, reflective, and strategic purposes only. They are not therapy, counselling, medical advice, legal advice, or financial advice.
Laura Mariani is not acting as a licensed medical practitioner, therapist, psychologist, lawyer, or financial advisor.
Coaching conversations may explore personal, professional, or behavioural patterns, but clients remain solely responsible for their own decisions, actions, and outcomes.
No specific results or outcomes are guaranteed.